Why Are Marketers So Bad At Measuring Social Media?
"Social media marketers are drowning in a sea of metrics and most marketers measure pretty much the same metrics, no matter what their objective".. I cannot agree more...
CEO of Vanksen : Culture-Buzz.com (viral, buzz, digital, WOM & marketing 2.0 agency) + BuzzParadise.com (PR2.0, bloggers outreach)
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