Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert

Nearly nine in 10 US bloggers told Text 100 they welcomed contact from PR firms or corporations with information, comments or suggestions. E-mail was bloggers’ preferred means of contact, especially in the US.

The latest version of the "Shift happens" videos updated for autumn 2009, developed by XPLANE in partnership with The Economist. This Did You Know video focuses on the changing media landscape, including convergence and technology. A great summary about our era of change...

For more information, or to join the conversation, please visit http://mediaconvergence.economist.com and http://shifthappens.wikispaces.com

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* Fan pages can build deeper connections with your most loyal advocates
* Fans want to contribute to discussions, but they sometimes need a little prodding
* If you treat your fans like low-hanging fruit, they will leave you
* Karma's FEARnet campaign influenced fans through content updates, calls-to-action, and page-hosted contests
* Archrival's work for Red Bull broke new ground in Facebook applications
* Traction's social media campaign for Adobe boosted the company's profile among college students

Worldwide, 62.5% of active Internet users ages 16 to 54 have a social network profile in 2009. In addition, 71.1% have visited a friend’s profile page.

Unsurprisingly, Facebook was the most popular social network among these users, with 83% belonging to the site. Nearly three-quarters (73%) were members of LinkedIn and 55% were on Twitter, while just 41% belonged to MySpace. Almost one-half of respondents (48%) reported belonging to four or more social networks—the most common response.

A pretty good summary about the social media (r)evolution

In what marks a dramatic shift away from a mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom.

Among those responsible for hiring PR and marketing employees, 82% of respondents say mainstream media relations expertise is either important or very important, while more than 80% say knowledge of social networks is either important or very important.

The research also suggests a potential gap in online communications strategy at most organizations, since the channels with the greatest reach and adoption levels - email and search engine optimization - do not appear to be the most important channels in practice.