Emmanuel Vivier is the CEO & Cofounder of Vanksen - one of the leading international social media, buzz & digital marketing agencies. BuzzParadise, is the blogger outreach platform of Vanksen that connects brands & influential bloggers worldwide.
Emmanuel is one of the world top "Word of Mouth Marketing" expert. He has been assisting leading brands such as BIC, Orange, Chanel, Givenchy, L'Oréal, P&G, Sony, Warner Bros, Disney, Fox, Cartier, Guerlain, Jean Paul Gaultier, TF1, M6, Fiskars, ArcelorMittal, Symantec,... in creating innovative advertising campaigns that engage their consumers for more than 10 years.
He has spoken at more than 40 events, conferences and seminars worldwide in the past 12 months
Emmanuel can be reached via email at evivier@vanksen.com, by phone (+352.621.472.610), on Twitter, LinkedIn or Facebook
L’événement de référence sur le marketing viral, buzz, médias sociaux en France! Pour en savoir plus : http://www.buzzthebrand.com. 15% de réduction sur les journées de conférence si vous passez par Culture-Buzz, le blog de Vanksen : http://www.culture-buzz.fr/blog/Ne-ratez-pas-la-conference-Buzz-The-Brand-19-au-23-octobre-3186.html
In what marks a dramatic shift away from a mainstream-media approach to public relations, PR hiring managers in the US now say it is nearly as important for prospective hires to have social media savvy as it is for them to have traditional media-relations skills, according to a survey by iPressroom.
Among those responsible for hiring PR and marketing employees, 82% of respondents say mainstream media relations expertise is either important or very important, while more than 80% say knowledge of social networks is either important or very important.
The research also suggests a potential gap in online communications strategy at most organizations, since the channels with the greatest reach and adoption levels - email and search engine optimization - do not appear to be the most important channels in practice.
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