* Fan pages can build deeper connections with your most loyal advocates
* Fans want to contribute to discussions, but they sometimes need a little prodding
* If you treat your fans like low-hanging fruit, they will leave you
* Karma's FEARnet campaign influenced fans through content updates, calls-to-action, and page-hosted contests
* Archrival's work for Red Bull broke new ground in Facebook applications
* Traction's social media campaign for Adobe boosted the company's profile among college students

A typical example on how social media and corporate life might crash into each other...

Two-thirds of marketers have used social media in 2009 and half have used viral videos, making these two formats the fastest-growing tactics in marketing, according to a survey from the Association of National Advertisers (ANA), BtoB Magazine and ‘mktg’.

The 66% who used social media this year represents a a increase over 2007 survey results, which revealed that only 20% of marketers were using social media and 25% were employing viral videos two years ago. Among marketers using social networking, the top sites being used:

- Facebook (74%)

- YouTube (65%)

- Twitter (63%)

- LinkedIn (60%)

via marketingcharts.com

 

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