Like Rory, do you think advertising is like poetry?

Online ad spending has been fortunate in the economic downturn—recession-resistant due to its high level of accountability, Internet ad revenue growth has remained positive as spending in all other media dropped.

In the UK, the effect has been so dramatic that online took the biggest slice of advertising revenues in the first half of 2009.

L’événement de référence sur le marketing viral, buzz, médias sociaux en France! Pour en savoir plus : http://www.buzzthebrand.com. 15% de réduction sur les journées de conférence si vous passez par Culture-Buzz, le blog de Vanksen : http://www.culture-buzz.fr/blog/Ne-ratez-pas-la-conference-Buzz-The-Brand-19-au-23-octobre-3186.html

...chief marketing officers "will continue to look for new avenues and means with which to connect with their core consumers most cost-effectively. This puts digital, earned-media opportunities and niche-targeted initiatives" at the forefront...

via adage.com