Emmanuel Vivier Lifestream : Buzz, Digital, Viral & social media marketing expert

CEO of Vanksen : Culture-Buzz.com (viral, buzz, digital, WOM & marketing 2.0 agency) + BuzzParadise.com (PR2.0, bloggers outreach) 
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advertising

 

TED Talks Rory Sutherland: Life lessons from an ad man | Adland

Like Rory, do you think advertising is like poetry?

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Filed under  //   advertising   conference  

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Online Spending Passes TV in UK - eMarketer

Online ad spending has been fortunate in the economic downturn—recession-resistant due to its high level of accountability, Internet ad revenue growth has remained positive as spending in all other media dropped.

In the UK, the effect has been so dramatic that online took the biggest slice of advertising revenues in the first half of 2009.

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Filed under  //   advertising   new media   online advertising   online video  

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NE RATEZ PAS LA CONFÉRENCE "BUZZ THE BRAND" 19 AU 23 OCTOBRE avec Vanksen

L’événement de référence sur le marketing viral, buzz, médias sociaux en France! Pour en savoir plus : http://www.buzzthebrand.com. 15% de réduction sur les journées de conférence si vous passez par Culture-Buzz, le blog de Vanksen : http://www.culture-buzz.fr/blog/Ne-ratez-pas-la-conference-Buzz-The-Brand-19-au-23-octobre-3186.html

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Filed under  //   advertising   buzz   buzz marketing   buzzparadise   conference   event   france   marketing   marketing viral   paris   PR2.0   seeding   social media   vanksen   viral video   web2.0  

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Recession: Why Ad Industry Won't Recover in Second Half - Advertising Age

...chief marketing officers "will continue to look for new avenues and means with which to connect with their core consumers most cost-effectively. This puts digital, earned-media opportunities and niche-targeted initiatives" at the forefront...

via adage.com

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Filed under  //   advertising   figures   forecast   marketing  

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Mad Avenue Blues : the media and advertising crisis summarized in a song

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Filed under  //   advertising   business model   new media  

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