After a successful first edition in Paris last year, Vanksen is co-organizing the Marketing 2.0 Conference, which will give you the opportunity to exchange ROI and Marketing 2.0 ideas with more than 50 internationally-recognized speakers. The conference includes a real who’s-who of brands and agencies that have shaken up the digital marketing world, made buzz, and had the most social media ROI success.
The presentations will discuss better ways to make use of web, buzz, viral, and social media communication strategies. On the program: an anthology of concrete examples, business case studies (with figures), open discussions between marketing directors, advertising experts, and web professionals about the best way to face the changes in today’s marketing landscape.
Agency and advertiser experts will explain different online campaign ROI measurement tools, as well as how to integrate social media into your online strategy and how to run online brand communities :
- Crispin Porter + Bogusky: Steven Erich, Partner / Group Account Director
- Fallon: Michael Wall, President International
- Nike: Martina Zavagno, Digital Marketing Manager
- Virgin: Alex Hunter, Head of Online Marketing for the Virgin Group
- Ford Motor Company: Scott Monty, Head of Social Media
- Lego: Conny Kalcher, Vice President Consumer Experiences
- Forrester: Mary Beth Kemp, Principal Analyst
- Netvibes: Stefan Lechere, Vice President European Business Development
- Dailymotion: Frederic Bellier, Senior Vice President
- Vanksen|Culture-Buzz & BuzzParadise: Emmanuel Vivier, CEO and Founder
- Fred Cavazza, Independent consultant and Social Media specialist
- BzzAgent: Dave Balter, President and Chief Executive Officer
- Azoomma Marketing Lab: Inus Hwang, President
- Brand Science Institute: Nils Andres, CEO
and many other internationally-recongized experts
The complete list of speakers is available here.
300 places are on sale exclusively through the conference’s official website: www.marketing2conference.com.
Ce soir rendez-vous au Festival du Film Viral que nous organisons avec Vanksen dans le cadre du congrès BuzzTheBrand :
Si vous voulez découvrir les dernières news sur BuzzParadise, notre plateforme de mise en relation des marques et des bloggers influents, jetez donc un oeil sur cette interview détaillée à l'occasion du WebDeuxConnect qui a eu lieu samedi dernier. Un grand merci encore à Jeff Ruiz pour une organisation au top, et à Frédéric Cozic pour avoir animé avec brio la table ronde sur la monétisation. Avec quasiment 400 personnes cet évènement était un vrai succès!
Plus d'info : Lire l'interview
