Emmanuel Vivier /// Blog & Buzz marketing

Word of Mouth Marketing Conference in Warsaw : the videos

Please find below the 2 videos of the Word of Mouth Marketing Conference in Warsaw I was invited to speak at a few weeks ago (thanks to Streetcom):

Interviewed by Flydoscope (Luxembourg)

Flydoscope, the magazine edited by Luxair, Luxembourg's Airline, was keen enough to interview me in the latest edition. Bad point was (at least for the poor readers) that they asked me, as usual in the magazine, to make a drawing! Now you know why we do have art directors and designers at Vanksen|Culture-Buzz. They are just so much better than me regarding design... ;)

   

Mes prédictions pour 2008 : Pub ONvsOFF, Buzz & Advertainement

Jean Michel Maurer a eu la gentillesse de m'inviter avec 9 autres dirigeants et experts du monde digital et du marketing comme Laurent Esposito, Jérôme Perani, Francis Lelong, Come Sauval,Gregory Ogorek, Katya Thomas, Jean-Yves Quentel, Simon Istolainen, Laurent Vermot-Gauchy à rédiger un billet sur nos prédictions sur 2008... Voici donc mes 5 cents sur ce que 2008 risque peut-être (si je ne suis pas trop dans l'erreur) de nous réserver :

Certains players web vont intégrer la publicité offline plus vite que certaines agences de publicités… le web...

Depuis 1999, de nombreux acteurs du monde de la publicité ont essayé d'intégrer le marketing interactif à leur offre. On a ainsi vu de nombreuses agences essayer de développer leur expertise en recrutant ou en achetant des agences digitales.... Au final beaucoup d'échecs (on a ainsi vu certaines agence achetées, digérées et souvent disparaitre dans des grands groupes)... et souvent au mieux une activité digitale autonome et totalement séparée du reste des activités des groupes de publicité. Le media web restant encore souvent le parent pauvre des campagnes malgré les grandes déclarations d'intention. La publicité ("above the line" donc "supérieure? au "below the line"), reste souvent l'activité noble synonyme de "lions à Cannes" garde la main mise sur la stratégie...

Pourtant cette tendance ne colle pas ou plus à la réalité... Le temps passé sur Internet devient quasiment égal voir supérieur chez les plus jeunes au temps passé à regarder la TV. Nokia, P&G, Coca-Cola ou l'Oréal l'ont bien compris et ont annoncé cette année vouloir passer d'ici 2008-2009 la part de leur marketing mix sur la communication interactive et alternative à 20% (contre 3 à 7% aujourd'hui). Mais il serait trompeur de croire que cela signifie côté agence juste d'augmenter un peu la taille des équipes du département web...

En effet les marques recherchent de plus en plus des agences à même de gérer leurs campagnes à 360 ou le online n'est plus une simple déclinaison ou un simple plaquage offline sur le media internet... Je ne serais pas surpris de voir cette année quelques players venant du monde digital réussir à proposer cela avant bon nombre d’acteurs du monde de la publicité traditionnelle dont le business model nécessite réellement d'être revu. En effet comment offrir une offre globale quand chaque media est géré par une agence différente (ajoutant un maximum de coûts de structure, de perte d'énergie en coordination et politique interne) qui est aussi un profit center séparé. On peut parier que le mix résultant est plus souvent lié à la capacité de traction (en terme de politique interne) de chacune des agences pour récupérer un maximum du budget disponible que par un soucis de recherche de performance pour la marque cliente...

Certaines agences comme Fullsix, Duke, La Chose ou nous mêmes (VanksenGroup) l'ont bien compris et travaillent à intégrer les différentes expertises offline (TV, Print, achat media,...), se retrouvant de plus en plus régulièrement en concurrence directe avec des marques comme Publicis, BBDO, DDB, TBWA... non plus sur des appels d'offres portant sur le web mais sur la communication globale des marques.. Jeune, non allergique au changement et sans complexe ces organisations devraient opérer leur mue en bien moins de temps que certains dinosaures de la publicité...

Buzz Power : Le marketing du bouche à oreille (blog, marketing 2.0, viral, viral, buzz, réseaux sociaux et marketing d'influence) va devenir un élément habituel du marketing mix.

Le bouche à oreille à toujours existé mais sa vitesse et sa puissance a explosé avec l'avènement du web. On peut désormais partager son opinion avec un nombre quasiment illimité de personnes sans limite géographique de manière quasi instantanée.

En parallèle, la publicité elle coûte de plus en plus chère pour toucher de moins en moins de personne à cause de la saturation du paysage et de la fragmentation de l'audience (jeux vidéo, câble, TNT, internet,...). Et le consommateur lui est devenu consomm'acteur et possède aujourd'hui des outils pour s'exprimer et collaborer qui étaient encore il y a quelques années réservés aux entreprises (blogs, streaming vidéos, RSS, réseaux sociaux, wiki,...). Au final celui-ci fait de plus en plus confiance à l'avis et aux recommandations des autres consommateurs (ex : les commentaires sur Amazon ou Allociné) et de moins en moins à la publicité...

Le marketing du bouche à oreille qu'il soit buzz, viral ou via les leaders d'opinions est un outil de plus en plus indispensable pour les marques...qui se préparent à un réveil difficile si elles n'apprennent pas à l'apprivoiser... En effet la génération de "digital natives " adeptes de Youtube, Facebook, des blogs, Twitter et autres social media qui a aujourd’hui moins de 25 ans est déjà là et demande une toute autre approche.

Aux Etats-Unis le marketing du WOM (Word of Mouth) est déjà une énorme industrie. Il est intéressant de voir que l'agence de pub américaine qui est montrée partout comme exemple : Crispin Porter + Bogusky doit son succès à sa maîtrise du buzz et du viral pour les plus grandes marques comme Mini, Burger King, Gap...

Le succès de l'Avertainment ou Branded Content

De plus en plus de marques vont comprendre qu'elles sont non seulement en concurrence avec les autres annonceurs mais aussi avec toutes les occasions se solliciter l'attention des consommateurs. Leur communication se doit donc d'être aussi intéressante, impactante ou divertissante qu'un un jeu vidéo, un reportage ou une série TV. Il faudra d'ailleurs continuer de s'imposer face aux contenus toujours plus importants, riches et créatifs conçus par les consommateurs eux-mêmes et en particuliers par la génération de "digital natives" qui maitrisent de mieux en mieux les techniques de création numériques. 250.000 vidéos sont ainsi uploadées chaque jour sur Youtube par exemple...

Le succès de la vidéo en ligne rendu possible par la généralisation du haut débit, des plateformes de partages vidéos actuelles (Youtube, Dailymotion) et en cours de lancement (Joost, Itunes video,...) va permettre à un certain nombre d'entres elles de créer, publier et promouvoir de véritables contenus ou séries en ligne.

Sunsilk et sa série "libre comme l'air" en France, Ford et "Roommates" aux USA, ou ArcelorMittal et sa webtv (http://www.arcelormittal.tv) mondiale sont des précurseurs. L'idée est non plus d'imposer un message publicitaire (marketing interruptif) mais de proposer un contenu à valeur ajoutée à ses consommateurs ou employés (permission marketing). Finalement on réinvente le concept de "soap opéra" qui avait été créé par les marques de lessives dans les années 50s pour être sûr de réunir la famille devant le poste de TV lors de la diffusion d'un spot publicitaire...

Et vous qu'en pensez-vous (comme le dirait un de mes colaboateurs et bloggers, Grégory Pouy ;) )

PS : retrouvez les 9 autres prédictons sur le blog de Jean Michel Maurer : Les tendances internet en 2008... selon 10 dirigeants du web

Win 2 tickets for Passionata Lingerie Show 2008 @Crazy Horse

Hurry Hup if you want to have a chance to win 2 tickets for Passionata Lingerie Show 2008 @Crazy Horse in Paris... You can register to receive an exclusive access to the video of the show too....

More info on http://show.passionata.com

Job Offer : Senior Business Developer & Web Marketing Consultant

Job description

Our customers are large corporations looking for highly qualified specialists to develop their interactive communication. You are responsible for seeking, qualifying and closing new opportunities, mostly in new accounts.

You understand how interactive solutions bring value to your clients. In a team of killer experts you define concrete solutions that answer clients' needs and fit into their budgets. You read client’s minds, predict the future, have Jedi powers of analysis, write hypnotic proposals, close deals like Donald Trump and negotiate contracts with frightening precision.

You look after Vanksen|CultureBuzz (http://www.culture-buzz.com) major customers as though they were your own children and build long term relationships with them. You ensure the commercial follow-up, detect new opportunities and develop stunning proactive proposals that you wow them with. You know your customer’s business better than their CEO and you propose innovative solutions to solve their problems. Together with our strategic & creative teams of gurus, you elaborate new concepts & strategies, advise your clients and improve the expected results of their interactive & offline communications.

You act as Business Developer and you have targeted sales objectives. You have overall financial responsibility & report to the Vanksen|CultureBuzz Business Development Director. You define project budgets and ensure follow up. You provide qualitative briefings to your brothers and sisters the Project Managers and build a good relationship with them.

Profile/Requirements

We are seeking a high-level, high-energy Business Developer & Consultant with strong client service skills that will inspire our clients and motivate internal teams to deliver the best projects.

Your skills include:

· Experience in sales activities & customer management with large corporations

· good communication with excellent written, verbal and presentation communication skills

· You are results-oriented and efficient with strong organizational skills

· You have a track record of successfully closing projects in new accounts in a team selling approach

· You possess the ability to be efficient, productive and positive under pressure; you have an “S” printed on your undershirt

· You are fluent in French and English

· … you’re really fluent in French AND English

· Any other languages is of course welcome

· You have a good knowledge of internet technologies (CMS, site design, flash…) & web marketing (SEO, emailing, banner,..) 

· Expertise in viral, buzz, guerilla; blog, social networks, online video is a plus 

· You have a university degree or equivalent through experience

Location

- 1 position in Paris and 1 position in Luxembourg

What we offer

We offer a fun, energetic, open & multicultural working environment amongst talented people. We provide a salary package that pays the rent with a bit left over, a high level of professional education for training our marketing ninjas and a personal evolution plan – grasshopper will grow past the master – in a fast growing dedicated company.

Company Information

Vanksen|CultureBuzz (http://www.culture-buzz.com) is the buzz & communication agency of Vanksen Group.  We provide innovative, creative communication & buzz concepts and assist major brands (such as Procter & Gamble, LMVH, Microsoft, Louvre Hotels, ArcelorMittal, Quiksilver, Warner Bros, Ubisoft, 20th Century Fox, Canal Plus, BIC, Nokia, Sony, LG, Casio, Roxy,…) to deploy them online and offline on an international level.

VanksenGroup has two others business units:

- BuzzParadise (http://www.buzzparadise.com)  PR 2.0 with bloggers & social media

- LegitiName (http://www.legitiname.com) Brand Management (protection, SEM, monitoring)

Our 85 employees are shared between our offices in Luxemburg, Hamburg, New York, Geneva, Paris, Hong Kong (and more to come)

Send your resume now to : jobs@vanksen.com Ref: SBDWC

Buzz, viral marketing, and word-of-mouth: what’s the difference?

Word-of-mouth marketing comprises a number of different measures: buzz marketing, viral marketing, influencer marketing, street marketing, user generated content and so on. These new approaches are often confounded, although even if they are complementary other they are also quite different. I will give a brief overview of these new approaches so that you know what you are talking about when conducting your next marketing 2.0 campaign…

Buzz marketing, engagement marketing, P2P marketing, permission marketing, alternative marketing, direct marketing, viral marketing, marketing 2.0… lately we have been positively invaded by a mass of terms to designate word-of-mouth marketing… and I am frequently asked what the difference is between buzz marketing and viral marketing. In the following I will explain these new marketing measures whose success seems to remain undisputed, in times in which consum-actors are not only a marketing target but also a potential relay for your communication actions.

To begin with, there is word-of-mouth. This form of communication between two people (about brands, products and services, among other things) is of course not a new phenomenon. What is new is the power, the range and the speed which word-of-mouth has gathered with the arrival of the internet and more recently with social media, blogs and video platforms…

On the internet, any information, no matter if in form of image, text or video, can from now on virtually instantaneously be reacted to and it can be propagated to a huge number of people, without any geographical limits. Formerly word-of-mouth was restricted to a certain number of family members, neighbours or colleagues. Today any internet user can profit from communication tools of a hitherto unequalled power.

In the last years, more and more brands have become aware of the power of this phenomenon. First experiments with word-of-mouth marketing like those by Hotmail, Budweiser or Blair Witch Project have now evolved to thought-through strategies for relaying a message, a video… via internet users, who themselves have become a media. Below follows a brief explanation of these new marketing approaches:

Viral Marketing is one of them. It is about facilitating the transmission of a message from one person to another. In spite of its rather scaring name, reminding one of computer viruses, viral marketing is harmless. The idea is that it works like a cold, “infecting” one person who in turn will infect other persons and so on, thus creating an exponential dynamic.

To do this, instead of interrupting people as does traditional advertising (where the audience is forcibly exposed to an advertising message), you have to offer internet users content that is so original, amusing, surprising or interesting that they will want to pass it on to others. A module that is too obviously commercial or conventional will very probably not catch.

Although humour, sex and provocation are often ingredients of success, viral marketing can take all kinds of forms, depending on the target, the message and the objective. In B2B for example the publication of a downloadable white paper is a very good example of viral marketing.

The personalisation of a message (by adding one’s name or photo to a game or video), the incentive (a symbolic or real reward that can be gained in a game for example) and intuitive use are key elements of success of this type of campaign.

Formats: viral video, e-mail, downloadable module, widget, white paper and study, Facebook application, audio and video podcast…

Examples: The personalizable homepage of La Tribune de Genève, Dove and its film “Evolution”, the “NicoMarket” viral videos against smoking, UPS and its widgets, the job website Moovement and its personalizable module “Manager of the Year” the videos on rugby and existentialism by Le Coq Sportif, the viral virtual garden by Roxy perfume, or the game “AxeBusters”.

Buzz Marketing is another technique of generating word-of-mouth. The concept here is to spread information to the consumer via an event, a measure or a spectacular, surprising or memorable action associated with a brand… A successful buzz marketing action generates word-of-mouth and media coverage. The important thing here is to create a reaction to attract attention, even by risking controversy or provocation.

Media coverage (via a PR action) is essential to make sure that you reach not only the few persons who are directly exposed to the measure. You have to facilitate the indirect experience of the action by videos broadcast by the media, video sharing platforms... the action has to be sufficiently visual, of course.

This type of action requires considerable logistic and legal know-how to overcome rules and obtain the necessary authorisations (unless you are prepared to risk paying fines), which can often be complicated and time-consuming. You also have to anticipate that some people or administrations might view these “creative measures” as a forcible invasion of their environment … so be careful with the reactions…

Examples:The latest WWF campaign against deforestation, the street marketing campaign for “Batman Begins”, the vertical rugby match by Société Générale, Jeep and its SUV parking places of VW Eos and its “solar” billboards, the bank ING and its provocative saga of clothing for the very rich or the “DIM DIM Girls” squatting the ranks at the rugby world cup.

Then there is also Influencer Marketing, which comprises seeding (creating word-of-mouth by letting opinion leaders test products) and community management. The objective is to generate word-of-mouth by involving opinion leaders online and offline (bloggers, influential consumers, VIPs, stars) and motivating them to relay a message to their audience. This can be done by offering them to test a product, to participate in an exclusive event or to gather in a special place: blog, forum, social network.

This approach requires time and a certain sensitivity… but it can pay off very well in the long term. Exchanging opinions with your consumers, creating customer loyalty and step by step transforming them into supporters allow you to enhance your recommendation rate and thus the growth of your brand. But brands do not always possess sufficient human and financial resources for following the initiated relationship every day over a longer period of time. Influentials need to be handled with care and in contrast to publicity they can not be bought… A clumsy and too commercial approach will at best disinterest them, at worse make them laugh… and can even cause negative buzz if you should have tried to manipulate them, lied to them or deceived them.

Examples: Distribution of new products to female bloggers by Dim Osmose, the social network of the brand MMMKenzoki, the “Running Club” of New Balance or the blog “Renault F1”,...

And finally there are Consumer Generated Media, also called User Generated Media. This type of action consists in letting the audience participate in the communication of a brand and more rarely the co-creation of a product or an offer. A certain number of brands have thus offered internet users to post their videos and photos in order to participate in a competition or a collaborative module (Wat.tv, Gmail, or Joga Bonito for Nike). Some even go so far as to “ask” internet users to invent the screenplay (Honda for “Superball”) or even create the future spot or billboard (Sony via “Current TV”, or SFR via “BlogBang”).

Although this type of campaign is in line with the new phenomenon of “consumer 2.0” or “consum-actor”, it sometimes fails. Often this is due to a lack of quality and sometimes participation is simply not high enough, as this demands a lot of implication and time on the part of the internet users.

What is more, one certainly has to wait a while until everyone masters the tools and expertise necessary for creating a spot… and the number of talents around is not unlimited… because if you like it or not, not everyone is a potential Spielberg ;)

Examples: EBay and its latest campaign, Diesel’s perfume and its co-creation module of customised products or the collaborative video for Gmail (more than 5,000,000 views and more than 1,000 offered videos).

All these approaches differ slightly from each other. They can be used independently or complementarity, or even combined with more traditional communication actions (TV spots or online advertising banners, billboards, press or radio). In that case we speak of integrated communication or 360° marketing…

PS : This post is the translation of the Tribune I wrote and that was published by The Journal du Net

contributive video or photo competition, collaborative module, co-creation Seeding campaign working with influential bloggers (BuzzParadise…), sponsored posts and media sales 2.0, creation of brand blogs and social networks, VIP events exceptional event or measure, street marketing, guerilla marketing, ambient marketing, ambush marketing…

Word-of-mouth marketing comprises a number of different measures: buzz marketing, viral marketing, influencer marketing, street marketing, user generated content and so on. These new approaches are often confounded, although even if they are complementary other they are also quite different. I will give a brief overview of these new approaches so that you know what you are talking about when conducting your next marketing 2.0 campaign…

Buzz marketing, engagement marketing, P2P marketing, permission marketing, alternative marketing, direct marketing, viral marketing, marketing 2.0… lately we have been positively invaded by a mass of terms to designate word-of-mouth marketing… and I am frequently asked what the difference is between buzz marketing and viral marketing. In the following I will explain these new marketing measures whose success seems to remain undisputed, in times in which consum-actors are not only a marketing target but also a potential relay for your communication actions.

To begin with, there is word-of-mouth. This form of communication between two people (about brands, products and services, among other things) is of course not a new phenomenon. What is new is the power, the range and the speed which word-of-mouth has gathered with the arrival of the internet and more recently with social media, blogs and video platforms…

On the internet, any information, no matter if in form of image, text or video, can from now on virtually instantaneously be reacted to and it can be propagated to a huge number of people, without any geographical limits. Formerly word-of-mouth was restricted to a certain number of family members, neighbours or colleagues. Today any internet user can profit from communication tools of a hitherto unequalled power.

In the last years, more and more brands have become aware of the power of this phenomenon. First experiments with word-of-mouth marketing like those by Hotmail, Budweiser or Blair Witch Project have now evolved to thought-through strategies for relaying a message, a video… via internet users, who themselves have become a media. Below follows a brief explanation of these new marketing approaches:

Viral Marketing is one of them. It is about facilitating the transmission of a message from one person to another. In spite of its rather scaring name, reminding one of computer viruses, viral marketing is harmless. The idea is that it works like a cold, “infecting” one person who in turn will infect other persons and so on, thus creating an exponential dynamic.

To do this, instead of interrupting people as does traditional advertising (where the audience is forcibly exposed to an advertising message), you have to offer internet users content that is so original, amusing, surprising or interesting that they will want to pass it on to others. A module that is too obviously commercial or conventional will very probably not catch.

Although humour, sex and provocation are often ingredients of success, viral marketing can take all kinds of forms, depending on the target, the message and the objective. In B2B for example the publication of a downloadable white paper is a very good example of viral marketing.

The personalisation of a message (by adding one’s name or photo to a game or video), the incentive (a symbolic or real reward that can be gained in a game for example) and intuitive use are key elements of success of this type of campaign.

Formats: viral video, e-mail, downloadable module, widget, white paper and study, Facebook application, audio and video podcast…

Examples: The personalizable homepage of La Tribune de Genève, Dove and its film “Evolution”, the “NicoMarket” viral videos against smoking, UPS and its widgets, the job website Moovement and its personalizable module “Manager of the Year” the videos on rugby and existentialism by Le Coq Sportif, the viral virtual garden by Roxy perfume, or the game “AxeBusters”.

Buzz Marketing is another technique of generating word-of-mouth. The concept here is to spread information to the consumer via an event, a measure or a spectacular, surprising or memorable action associated with a brand… A successful buzz marketing action generates word-of-mouth and media coverage. The important thing here is to create a reaction to attract attention, even by risking controversy or provocation.

Media coverage (via a PR action) is essential to make sure that you reach not only the few persons who are directly exposed to the measure. You have to facilitate the indirect experience of the action by videos broadcast by the media, video sharing platforms... the action has to be sufficiently visual, of course.

This type of action requires considerable logistic and legal know-how to overcome rules and obtain the necessary authorisations (unless you are prepared to risk paying fines), which can often be complicated and time-consuming. You also have to anticipate that some people or administrations might view these “creative measures” as a forcible invasion of their environment … so be careful with the reactions…

Examples:The latest WWF campaign against deforestation, the street marketing campaign for “Batman Begins”, the vertical rugby match by Société Générale, Jeep and its SUV parking places of VW Eos and its “solar” billboards, the bank ING and its provocative saga of clothing for the very rich or the “DIM DIM Girls” squatting the ranks at the rugby world cup.

Then there is also Influencer Marketing, which comprises seeding (creating word-of-mouth by letting opinion leaders test products) and community management. The objective is to generate word-of-mouth by involving opinion leaders online and offline (bloggers, influential consumers, VIPs, stars) and motivating them to relay a message to their audience. This can be done by offering them to test a product, to participate in an exclusive event or to gather in a special place: blog, forum, social network.

This approach requires time and a certain sensitivity… but it can pay off very well in the long term. Exchanging opinions with your consumers, creating customer loyalty and step by step transforming them into supporters allow you to enhance your recommendation rate and thus the growth of your brand. But brands do not always possess sufficient human and financial resources for following the initiated relationship every day over a longer period of time. Influentials need to be handled with care and in contrast to publicity they can not be bought… A clumsy and too commercial approach will at best disinterest them, at worse make them laugh… and can even cause negative buzz if you should have tried to manipulate them, lied to them or deceived them.

Examples: Distribution of new products to female bloggers by Dim Osmose, the social network of the brand MMMKenzoki, the “Running Club” of New Balance or the blog “Renault F1”,...

And finally there are Consumer Generated Media, also called User Generated Media. This type of action consists in letting the audience participate in the communication of a brand and more rarely the co-creation of a product or an offer. A certain number of brands have thus offered internet users to post their videos and photos in order to participate in a competition or a collaborative module (Wat.tv, Gmail, or Joga Bonito for Nike). Some even go so far as to “ask” internet users to invent the screenplay (Honda for “Superball”) or even create the future spot or billboard (Sony via “Current TV”, or SFR via “BlogBang”).

Although this type of campaign is in line with the new phenomenon of “consumer 2.0” or “consum-actor”, it sometimes fails. Often this is due to a lack of quality and sometimes participation is simply not high enough, as this demands a lot of implication and time on the part of the internet users.

What is more, one certainly has to wait a while until everyone masters the tools and expertise necessary for creating a spot… and the number of talents around is not unlimited… because if you like it or not, not everyone is a potential Spielberg ;)

Examples: EBay and its latest campaign, Diesel’s perfume and its co-creation module of customised products or the collaborative video for Gmail (more than 5,000,000 views and more than 1,000 offered videos).

All these approaches differ slightly from each other. They can be used independently or complementarity, or even combined with more traditional communication actions (TV spots or online advertising banners, billboards, press or radio). In that case we speak of integrated communication or 360° marketing…

PS : This post is the translation of the Tribune I wrote and that was published by The Journal du Net

contributive video or photo competition, collaborative module, co-creation Seeding campaign working with influential bloggers (BuzzParadise…), sponsored posts and media sales 2.0, creation of brand blogs and social networks, VIP events exceptional event or measure, street marketing, guerilla marketing, ambient marketing, ambush marketing…

Dim Osmose tonight in Second Life

After buzzing via the bloggers with BuzzParadise...

and having generated word of mouth around their new http://www.dim.fr/ site that try to explain in a very charming way rugby to women :

...the new super high tech bra of Dim (aka Osmose) is preparing an event tonight...in Second Life.

BuzzTheBrand Conference : the first Buzz Conference in France : 17th of october 2007

I am happy to announce we are co-organizing BuzzTheBrand the 1st Word of Mouth Marketing Conference in France with Stratégies (the equivalent of AdAge in France) on the 17th of october. Most of the top buzz and viral player will be there to deliver value added information to design, deploy & track successful buzz campaign (guerilla marketing, buzz marketing, influential & blog marketing, viral videos,...). Thanks to Justin Kirby and the VBMA (Viral and Buzz Marketing Association for supporting the event).

Please find below the 1st 3 interviews of the speakers (more videos to come on http://www.buzzthebrand.com ):

Buzzthebrand / Interview de Publicis Net
Vidéo envoyée par culturebuzz

Buzzthebrand / Interview de Tribeca
Vidéo envoyée par culturebuzz

Buzzthebrand / Interview de Buzzparadise
Vidéo envoyée par culturebuzz

More info : http://www.buzzthebrand.com

Sometimes I like my job : BuzzParadise campaign for Osmose (Dim new bra)

Our team at BuzzParadise is just launching a new campaign for Osmose : Dim new (high technology) bra... Miio, Sophie or Mathilde are already talking about it...

EBG Conference about Buzz & Viral Marketing

Vanksen/Culture-Buzz was animating a word of mouth marketing conference in Paris with the EBG (Electronic Business Group). Guests were BPI(Beauté Prestige International), Coca cola, 118-218 and Choc Magazine. It was great to see so many people there for a launch break seminar...Buzz and word of mouth definitely seem  to become a major subject for brands in France...

Fond more pics on my Flickr...