Emmanuel Vivier

Kraft Personally Thanks 4,632 Facebook Fans in 'Likeapella' Music Video

via adweek.com

You "like" brands on Facebook, but do they ever like you back? Not likely. But now, Kraft Macaroni & Cheese has done just that—with the help of an a cappella group. On Tuesday, the brand posted a note on Facebook that read: "LIKE this post, and you never know what may happen." (http://on.fb.me/ICPeHE). More than 4,600 people did. Then, Kraft liked each and every one of them in return by mentioning them in the "Likeapella" music video below. The brand embedded the new video in a follow-up post, about a half hour ago, that reads: "We LOVE it when you LIKE our posts.(http://on.fb.me/ICPfLz) So we're showing you some love back with a song personalized for you, our fans." Another fun stunt from Crispin Porter + Bogusky in an ongoing all-around great campaign (http://bit.ly/IjdBZ4).

My Opinion : Kraft clearly understood that Facebook and social media is about engaging with their audience by creating "contagious experience". It is all about being surprising but about showing that you care to your fans in a personal and non expected way (like a real human). This campaign reminds me about Marcel (a PUBLICIS agency) that decided to thanks each of its 10.000 first fans via a dedicated video : http://bit.ly/IjdQmS

Twitter RSVPs by Nike

via jwtintelligence.com

Brands are increasingly using Twitter in innovative ways—e.g., via “micro-affiliates” or for e-commerce. To help manage demand for sought-after new sneaker editions, Nike recently debuted a Twitter RSVP process that allows customers to reserve a shoe at any of a dozen U.S. stores, avoiding long lines and mayhem. Sneaker fans must follow the Twitter account of their local store, which sends a tweet at a random time on the designated day. Consumers must then direct-message the store within 60 minutes, including the product-specific hashtag, their name and shoe size. Shoes are awarded on a “first respond, first serve” basis and can be picked up on the launch day.

@Creative Mornings Paris avec Hervé Chabalier(LaPagode)

Oscar de la Renta Broadcasts Bridal Show "Live Pinned" On Pinterest

via psfk.com

"Live-Pinned" ...another PRstunt move or a new trend?

When a 9 years old boy becomes viral...The Caine's cardboard Arcade story

via vimeo.com

An Internet video called “Caine’s Arcade” is one of the latest videos to go viral, or grow wildly popular. The video has been viewed more than five million times on Vimeo and YouTube since April ninth. The video tells the story of nine-year old Caine McCoy in Los Angeles, California. The little boy used cardboard boxes, scissors, tape and other things to build a game center, or arcade, in his father’s used-car-parts store... No customers in sight for days... until one day Filmmaker Nirvan Mullick paid a visit, enjoyed the boy's universe and decided to give small push to the idea thanks to social media...He created an event on Facebook, called a “flash mob.” He set up a date and time and invited people to come out to help him fill Caine’s Arcade with customers. The event was also published on the websites Hidden LA and Reddit. The news spread quickly. More than one hundred men, women and children visited Caine’s Arcade that day. Caine called it the best day of his life. Since then, he and his arcade have become famous. And so has Mr. Mullick...

More info : http://cainesarcade.com/ & http://www.voanews.com/learningenglish/home/Caines-Arcade-Video-Bring-Creativ...

#OrangeRockCorps en mode concert 2.0

Le Mag Influencia : un petit air de Wired à la Française... Magnifique...

La Maison Paco Rabanne se lance sur Tumblr avec PacoBy

La Maison Paco Rabanne se lance sur Tumblr avec PacoBy. Véritable carnet d’inspiration réalisé avec une sélection éclectique de curateurs – photographes, illustrateurs et bloggeurs, PacoBy… a miscellanous of thoughts & impressions propose une balade visuelle et personnelle au coeur de la marque. Mis en ligne en version Beta à l’occasion de la « fashion week » parisienne d’octobre dernier, PacoBy nous propose, à partir de cette année, un rendez-vous thématique mensuel. A ce titre, Paco By présentera en Avril une rétrospective de robes vintage tandis que le mois de mai sera consacré aux grandes égéries Paco Rabanne des années 1970.

Mon avis : Déjà largement utilisé par la mode aux USA, Tumblr semble enfin séduire une marque Fashion dans l’hexagone (en connaissez-vous d'autres en France?). Bien joué à Mathieu Lebreton, rédacteur en Chef de Materialiste et d’Ykone pour ce projet très prometteur qui montre qu’il n’y a pas que Facebook et qu’un des éléments clefs en matière de media sociaux est LE CONTENU.

Orangina & the VidéoStars s'invite chez Baptiste de 10 Minutes à Perdre

via youtube.com

Bravo à NoSite... pour avoir convaincu une marque comme Orangina d'accepter que l'humour "jeunes" est souvent potache, un poil provoc et loin de la vision aseptisée, politiquement corporate que la plupart des marques pratiquent en essayant de toucher cette cible...

La Revue INfluencia / Comment l'impression 3D va révolutionner le « retail »

via influencia.net

Et hop, heureux d'avoir pu contribuer au #1 de la revue Influencia (dont le mag print et le site web sont juste top). Mes 3 articles : http://bit.ly/JCABG2, http://bit.ly/JCAPga & http://bit.ly/JCCeDJ