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Usage on Google+ isn’t as high as on longer-established social networks, but companies are starting Brand Pages there, and some consumer engagement is taking place—particularly in the mornings and on Wednesdays.
According to comScore, users spent an average of 3.3 minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8 minutes in December.
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Here’s some sweet real-life inspiration for your social commerce strategy from Copenhagen.
A one day pop-up chocolate shop from chocolatier, Anthon Berg, with a novel twist on social payments; The Generous Store where you pay with pledges (Agency Robert/Boisen & Like-minded).
Forget pay-with-a-tweet, we’re talking pay-with-a-treat; the pop-up store took payment for chocolates in the form of a Facebook pledge to a friend to do a specified act of kindness (e.g. ‘Don’t comment on your girlfriend’s driving for a week’). Sweet.
Rather than checkout tills, the pop-up store used iPads to handle check outs in the form Facebook post pledges. Check out the video above and the 1 1/2 hour queues…
BRANDfog survey results indicate that consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.
In terms of importance, 86% of respondents rated CEO social media engagement as somewhat important, very important or mission-critical. CEO activity on social networks also appears to influence employees’ faith in their company. The study findings indicate that 82% of employee respondents trust a company more when the CEO and leadership team communicate via social media.
Social Media Experts
Author of the blog Logic+Emotion & EVP, Global Innovation & Integration at Edelman Digital
Planner at Scandinavian Design Group in Oslo, Norway.