Brands, you are as weak as your weaskest salesman, as bad as your worst shop. Every bad behaviour is likely to finish on the web and in the media nowadays...
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« Marketing in times of crisis | Main | Like Adidas, think Digital for retail marketing »
27 December 2008
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Que rajouter? A part peut-être que les marques vont devoir cravacher si elles ne veulent pas voir ce genre de mésaventures se multiplier. A chaque dialogue avec un service client on se rend compte que très peu de marques ont vraiment saisi les enjeux de la transparence, ou tout du moins n'ont rien fait dans ce sens.
Posted by: Jean | 05 January 2009 at 10:34