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27 August 2007

Parkour in advertising

Every time I do see a video of Parkour (an urban discipline not too different from freerun like the one of Dvinsk Clan) I am just amazed by the agility of the practionners... Advertising seems to have noticed too (after the huge focus with Madonna video clips and the movie Yamazaki in France)... Please find below a selection of Parkour advertising coming from around the world...

First 2 really funny "french style" videos from Nike (The Angry Chichen and the Scary Cat)

Then Nissan comes up with a creative romantic video of Parkour...

Another car maker, Scion, is adopting the trend :

When Ford is using it on the chinese market!

And finally VW is joining the hype in Brazil this time:

Coca-Cola is showing teenage Parkour addict running for its red can :

Milo, in Chile is promoting chocolate cereals this way

Or Snickers, chocolate in Poland:

Even Tio, a brand of potatoe chips in Latvia is using it!

ÖBB, the Austrian SNCF (train company) is a bit more creactive around it...

I would finally choose the version done for the BBC as the great winner in my opinion...

If you are not courageous enough, stick to Parkour ad freerun training in... GTA (video game) ;)

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